Client

Wright-Patt Credit Union

Role

Composer/ Sound Designer

Project Type

Advertisement

Website

www.wpcu.coop

The idea of doing a campaign around "That's Not Right Pat" centered on a character doing things unconventionally, with the play on words of "Right Pat" and "Wright-Patt". The goal was three fold: to create name recognition, make audiences stop and think, and bring humor in the pun.

This campaign was a lot of fun to work on, as it involved writing very silly, quirky music, as well as foley for a raincoat for this particular spot. This foley was performed with a wet, leather handbag in sync to the video. Such a blast!